How to advertise a number plate
Advertising a private number plate for sale can appear to be a daunting and unsure process.
Despite the fact that selling number plates is very similar to selling your car – the thought of DVLA paperwork, transfers and all that number plate jargon- is enough to intimidate.
So assuming you know the value of your number plate and you can sell your number plate – getting it advertised is the next step.
Again as with advertising cars; there are some options and decisions to be made when advertising a number plate for sale.
Number plate advertising – the options
When selling car number plates there are two options – using a number plate dealer who will take care of everything for you (at a price) or transacting the sale yourself.
Each option has different benefits depending on what you are looking for, how quickly you need to sell and how involved you wish to be in advertising your number plate.
Number plate dealer
Using a number plate dealer means all the worry and work is removed. The number plate dealer will advertise the cherished number plate on your behalf; field calls and enquiries from potential buyers and ultimately help negotiate the selling price and conclude the sale.
“Using a number plate dealer who will take care of everything for you (at a price)”
That’s the upside – the downside is although you never pay the dealer a penny (directly) they build their commission into the asking price for your number plate.
This means your plate may be worth £500 – they will advertise it at £800 – they keep £300 as their commission and get you the £500 they valued your number plate at.
“We all know that selling cars privately means you get more – the same is true for number plates”
Number plate dealer commissions are variable or fixed depending upon the deal struck and can range from hundreds to thousands of pounds. This is money that could be yours – but is paid to the dealer for their services
Number plate classifieds
Using a number plate classifieds website means you will get a higher asking price for your number plate – but will have to complete the transfer yourself.
When you consider transferring a number plate takes at worst 10 working days and the forms can be completed in minutes- dealer commissions can appear slightly unjustified.
“If you would sell your car privately then it makes sense to sell your number plate privately”
Number plate classifieds websites – such as this one- are a new and interesting alternative to number plate dealers.
“Making buying & selling number plates easy and affordable”
In much the same way low cost airlines have revolutionised the air travel industry – making fares more affordable and adding value – so number plate classifieds are the affordable and easy way to sell a number plate.
Why not do both
As number plate classifieds and number plate dealers each have different advantages – you may find that utilising both is a great way to increase the chances of selling your number plate swiftly.
It may be worth listing with a number plate dealer – and then listing the number plate for the same price at numberplateclassifieds.co.uk – that way if you sell the plate privately you will get considerably more return for the sale.
The do’s and don’ts of number plate advertising
It’s always worth doing your homework – whether you use a number plate dealer – number plate classifieds – or both.
DO
Find out the meaning of your number plate – and who may want to buy it from you – that way you can tailor your efforts-
“It’s easier trying to sell to people who want what you have”
DO
Get a sensible number plate valuation and set an attractive asking price.
DON’T
Price yourself out of the market – if you’re not sure check what other similar number plate sell for.
DON’T
Be inflexible – it can take time to sell a number plate so if you have a potential buyer it’s worth negotiating.
WHY NOT
Use number plate dealers AND classifieds – it will vastly increase your chances of selling your number plate.
